-Lumika Marketing- Bright Strategies for bold businesses!
Expert Digital Marketing, Tailored for Your Business Success.
-Lumika Marketing- Bright Strategies for bold businesses!
Expert Digital Marketing, Tailored for Your Business Success.
About Lumika Marketing Agency
Our Story
Lumika Marketing was created with a clear mission: to help businesses like yours stand out online—without the stress. We understand the challenges of managing a business while navigating the fast-paced world of digital marketing. That’s where we step in.
At Lumika, we’re more than just a marketing agency. We pride ourselves on building genuine relationships with our clients and delivering results that matter. Our approach focuses on crafting a smooth, engaging online experience for your customers. No confusing buzzwords, no one-size-fits-all solutions—just tailored strategies designed specifically for your business.
Understanding the Online Journey of your Potential Customers
The traditional way:
The traditional way:
The traditional way:
Before the Internet, buyers typically followed a linear decision-making process. First, they encountered a stimulus (such as a TV ad magazine or radio ad), sparking their interest. Then came the First Moment of Truth—the point of purchase, where they decided to buy. Finally, the Second Moment of Truth occurred after using the product, when they decided if they loved or hated it.
The new way:
The traditional way:
The traditional way:
With the rise of the internet, customers no longer make decisions in a straight line. After a stimulus piques their interest, they turn to search engines and social media to research and compare options before making a purchase. This new step, often referred to as the Zero Moment of Truth, has made the process multi-faceted, with buyers seeking reviews, recommendations, and in-depth information before committing to the First Moment of Truth.
Customer Journey :
The traditional way:
Customer Journey :
The modern customer journey is no longer just about awareness and purchase. It begins with creating interest through advertising, followed by ensuring your brand is easily findable online. As customers research, your reputation and trustworthiness become crucial. Once trust is established, they convert by making a purchase. But it doesn't stop there—positive experiences turn buyers into advocates, who share their experiences and contribute to the journey of new customers.
